We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
Tim CookI remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isnโt something thatโs easy to oppose. It doesnโt always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
Tim CookIf you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and Google and whatever else in the US, they'll just use something else. So are we really safer then? I would say no. I would say we're less safe, because now we've opened up all of the infrastructure for people to go wacko at.
Tim Cook