In the world of cyber security, the last thing you want is to have a target painted on you.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

So let me be clear: I'm proud to be gay, and I consider being gay among the greatest gifts God has given me.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

Anything can change, because the smartphone revolution is still in the early stages.