Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
Tim CookThe reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Tim CookWe have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.
Tim CookMost business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
Tim Cook