Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
Android dominates the mobile malware market.
Maybe law enforcement would like the ability to turn on the camera on your Mac.
I don't really think anything Microsoft does puts pressure on Apple.
My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.