That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
I dont consider the bloody ROI.
A great product isn't just a collection of features. It's how it all works together.
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Siri has proven to us that people want to relate to the phone in a different way.