From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.

You want to be the pebble in the pond that creates the ripples for change.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.