From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

Anything can change, because the smartphone revolution is still in the early stages.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.