We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

Security isn't just a feature, it's a base, it's a fundamental, right.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

I dont consider the bloody ROI.