We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.

The government should always be the one defending civil liberties.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Apple Pay is forever changing the way we pay for things.