If you want me to do things only for ROI reasons, you should get out of this stock.

And that's what everyone at Apple is focused on - pushing forward and creating the future.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word.

I don't really think anything Microsoft does puts pressure on Apple.

My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.