If you want me to do things only for ROI reasons, you should get out of this stock.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

The iPad is the clearest expression of our vision of the future of personal computing.

Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

We make the best phone, we don't make the most phones.

The sidelines are not where you want to live your life. The world needs you in the arena!