Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.

What makes Siri cool is she has a personality.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.