When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

What makes Siri cool is she has a personality.