A great product isn't just a collection of features. It's how it all works together.

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.