I learned that focus is key. Not just in your running a company, but in your personal life as well.

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

If you want me to do things only for ROI reasons, you should get out of this stock.

You can only do so many things great, and you should cast aside everything else.

I love museums. But I don't want to live in one.