I learned that focus is key. Not just in your running a company, but in your personal life as well.

I don't really think anything Microsoft does puts pressure on Apple.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

The future of television is what our competitors have been doing for years.

Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

I just want to build great products.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.