You can only do so many things great, and you should cast aside everything else.

Never try to fix other people. God does not need to do a bank shot off your lips.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

I love museums. But I don't want to live in one.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.

If I'm expected to keep your messages, and everybody else's, then there should be a law that says, you need to keep all of these.