Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

I don't really think anything Microsoft does puts pressure on Apple.

My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.