Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.

I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.

I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.