If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
Tim CookThose who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
Tim CookCreativity and innovation are something you canโt flowchart out. Some things you can, and we do, and weโre very disciplined in those areas. But creativity isnโt one of those. A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
Tim CookThe reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.
Tim Cook