Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.

Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.