The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
Apple Watch is the most personal device we've ever created.
A great product isn't just a collection of features. It's how it all works together.
What makes Siri cool is she has a personality.
If I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.