Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

To whom much is given, much is expected. I do believe this. It's embedded in me.

What makes Siri cool is she has a personality.

The longer the meeting, the less is accomplished.

I dont consider the bloody ROI.

I think anything can be forced to converge. The problem is that products are about tradeoffs, and you begin to make tradeoffs to the point where what you have left at the end of the day doesn't please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.