There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

The iPad is the clearest expression of our vision of the future of personal computing.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.