There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an enormous long list of things that there's probably more information about you on here than exists in your home, right. Which makes it a lot more valuable to all the bad guys out there.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

The future of television is what our competitors have been doing for years.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that.