I don't think Apple has to own a content business.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

An acorn would never brag about giving shade.

Apple Pay is forever changing the way we pay for things.