The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.
Tim CookWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day. We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose.....It's not just saying yes to the right products, it's saying no to many products that are good ideas, but just not nearly as good as the other ones.
Tim CookIf I know what your messages are, if I can read those, I'll probably be able to conclude where you're going, who you're with, the location the message was sent.
Tim CookWe believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
Tim CookIf you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and Google and whatever else in the US, they'll just use something else. So are we really safer then? I would say no. I would say we're less safe, because now we've opened up all of the infrastructure for people to go wacko at.
Tim Cook