Nobody wants to buy sour milk.
Eighty percent of our revenues are from products that didnโt exist 60 days ago. Is there any other company that would do that?
I don't think Apple has to own a content business.
For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
Today, we are pleased to announce the biggest advancement in iPhone.
The longer the meeting, the less is accomplished.