We make the best phone, we don't make the most phones.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

You can only do so many things great, and you should cast aside everything else.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

I've always hated litigation, and I continue to hate it.