There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.

Apple Pay is forever changing the way we pay for things.

I'm not targeting government. I'm not saying hey, I'm closing it because I don't want to give you any data. I'm saying that to protect out customers, we have to encrypt. And a side affect of that is, I don't have the data.

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

Nobody wants to buy sour milk.

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.