There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data.

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

We're talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

In the world of cyber security, the last thing you want is to have a target painted on you.

My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.