No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

I don't think Apple has to own a content business.

The longer the meeting, the less is accomplished.

It's the privilege of a lifetime for me to work with the most innovative people on Earth.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I'd learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.