The sidelines are not where you want to live your life. The world needs you in the arena!
Excellence has become a habit.
I just want to build great products.
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
If you want me to do things only for ROI reasons, you should get out of this stock.