The future of television is what our competitors have been doing for years.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

I am who I am, and I'm focused on that, and being a great CEO of Apple.

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

My business is not reading your messages. I don't have a business doing that. And it's against my values to do that. I don't want to read your private stuff.