Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

The government should always be the one defending civil liberties.

I just want to build great products.

Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit cards - they've probably been ripped off anyway, but they would be ripped off left and right every day if there wasn't encryption.

Apple Watch is the most personal device we've ever created.

The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart.