I think that [there is] this fundamental right to privacy and the philosophy that government shouldn't be intrusive.
Tim CookIf those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
Tim CookOur business is not based on having information about you. Youโre not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if theyโre making money mainly by collecting gobs of personal data, I think you have a right to be worried.
Tim Cook