Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.