Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it.

If I'm working with you for several months on things, if I have a relationship with you, and I decide one day I'm going to sue you, I'm a country boy at the end of the day. I'm going to pick up the phone and tell you I'm going to sue you.

We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit's outstripping the wildest of predictions.

Let your joy be in your journey, not in some distant goal.