Excellence has become a habit.
A great product isn't just a collection of features. It's how it all works together.
I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
I love museums. But I don't want to live in one.
Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?
The reality of today from a cyber security point of view - I think some of the top people predict that the next big war is fought on cyber security.