Fear is your friend. It is an indicator. Sometimes it shows you what you shouldn't do, more often than not it shows you what you should do.

Believe it or not, it is not only possible to accomplish more by doing less, it is mandatory. Enter the world of elimination.

What we fear doing most is usually what we most need to do.

Companies that start by redesigning the economics of an industry often finish by redesigning the whole industry-and owning it.

Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.

It is far more lucrative and fun to leverage your strengths instead of attempting to fix all the chinks in your armor. The choice is between multiplication of results using strenths or incremental improvement fixing weaknesses that will, at best, become mediocre. Focus on better use of your best weapons instead of constant repair.

If you spend your time, worth $20-25 per hour, doing something that someone else will do for $10 per hour, it's simply a poor use of resources.