Obscurity is a bigger problem for authors than piracy.

It's a great discipline to have to report to somebody, even if you're the sole owner

Think of how Wikipedia works, how Amazon harnesses user annotation on its site, the way photo-sharing sites like Flickr are bleeding out into other applications. We're entering an era in which software learns from its users and all of the users are connected.

Obscurity is a bigger problem for authors than piracy.

The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.

I think Microsoft will have to change. I think that the business of Microsoft, the company of Microsoft, is going to continue to succeed. But I think the business model of Microsoft is going to have to change.

Just do something that lights you up, and lights up your customers, and lights up the world and scale to that.