It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.

Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.

Who, precisely, are your Dreamers? Are their Dreams in Technicolor? Do you allow their most Outrageous Dreams to be seen in public?

How do you humiliate and demean someone and then expect him or her to care about product quality.

Do it, fix it, try it.

In McKinsey's world, all of life is one of two things: strategy or organization.

The manager, in today's world, doesn't get paid to be a steward of resources, a favored term not so many years ago. He or she gets paid for one and only one thing: to make things better (incrementally and dramatically), to change things, to act - today.