It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.

Collections of books and other documents, either printed or electronic, are a form of congregation.

Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.

The best leaders... almost without exception and at every level, are master users of stories and symbols.

Leaders don't create followers, they create more leaders.

The populations of most cities around the world continue to grow. The reasonspeople congregate in cities are various and complex, and the dawn of the digital age has not put much of adamper on the human urge to congregate.

Reward excellent failures. Punish mediocre successes.