There is no such thing as an insignificant improvement.
"Old" is de๏ฌnitely not cool in America. Never has been.
Leaders don't create followers, they create more leaders.
If you love your company and love what you do, you will serve your customers better-period!
The dumbest mistake is viewing design as something you do at the end of the process to 'tidy up' the mess, as opposed to understanding it's a 'day one' issue and part of everything.
I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal.