Treat the customer as an appreciating asset.
One size NEVER fits all. One size fits one. Period
The market may never coalesce around one basic design, or even around two or three dominant devices.
As far as I'm concerned, the first business leader who was able to establish a cult of personality around his tenure was Lee Iacocca.
Nothing good or great can be done in the absence of enthusiasm.
In the great city of San Francisco, where I used to live, at 2 in the morning every other Victorian house has somebody who is writing the great American novel. And the city is not loaded with James Joyces or Virginia Woolfs. But entrepreneurship is about distorted views of reality.