Obviously, despite hard work and heroic efforts, many dreams don't come true. But if we don't dare to dream and then throw muscle, heart, and soul into making the dream come true, then WoW Projects-and all of the emotional, intellectual, spiritual, and financial riches that they bring will surely NOT be our lot in life!

Develop a respect and reverence for the principle of variation: the idea that the message ain't in the mean, the mode or the median - it's in the differences that occur throughout a population.

Advantage comes not from the spectacular or the technical. Advantage comes from a persistent seeking of the mundane edge.

The winners stun us not by their cleverness, but by the fact that every tiny aspect of the business is just a touch better than the norm.

Don't let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it -- with bazookas as well as sniper's rifles.

Brand inside is more important than brand outside for sustained success.

A while back, I came across a line attributed to IBM founder Thomas Watson. If you want to achieve excellence, he said, you can get there today. As of this second, quit doing less-than-excellent work.