I urge you to set a tough, quantitative target for adding "differentiators" as I call them, to every service you provide.

The widespread availability of information is the only basis for effective day-to-day problem solving, which abets continuous improvement programs.

Advantage comes not from the spectacular or the technical. Advantage comes from a persistent seeking of the mundane edge.

I am my clients. I am defined by who I do business with.

I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal.

There is no such thing as a minor lapse of integrity

My real bottom-line hypothesis is that nobody has a sweet clue what they’re doing. Therefore you better be trying stuff at an insanely rapid pace. You want to be screwing around with nearly everything. Relentless experimentation was probably important in the 1970s-now it’s do or die.