Effective visions are lived in details, not broad strokes.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

"Old" is definitely not cool in America. Never has been.

I believe in the age of the Internet, Facebook and Twitter, that relationships are everything.

Had Twitter been invented earlier, my books would have been shorter.

Advantage comes not from the spectacular or the technical. Advantage comes from a persistent seeking of the mundane edge.

The best leaders... almost without exception and at every level, are master users of stories and symbols.