Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
Tom PetersIt's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
Tom PetersDevelop a respect and reverence for the principle of variation: the idea that the message ain't in the mean, the mode or the median - it's in the differences that occur throughout a population.
Tom PetersStop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!
Tom PetersSteve Jobs is perhaps the most competitive human being I have ever met in my life, and yet I would argue one of the most artistic human beings I have ever met in my life. You can trash the movies all you want, but they do have an artistic component. And yet brutal competition knows no peers when it comes to Hollywood.
Tom Peters