Accept change as a friend. And don't take yourself too seriously.

Give a lot, expect a lot, and if you don't get it, prune.

One size NEVER fits all. One size fits one. Period

Who, precisely, are your Dreamers? Are their Dreams in Technicolor? Do you allow their most Outrageous Dreams to be seen in public?

Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!

Forget loyalty. Or at least loyalty to one's corporation. Try loyalty to your Rolodex-your network-instead.

We're going to see leadership emerge as the most important element of business - the attribute that is highest in demand and shortest in supply.