An era similar to the one in which the black rotary phone dominated its product category may not recur anytime soon.

The good news - and it is largely good news - is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.

Organize as much as possible around teams, to achieve enhanced focus, task orientation, innovativeness, and individual commitment.

Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.

You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.