How do you humiliate and demean someone and then expect him or her to care about product quality.

I wrote the book based on a blog that I keep. I also tweet. I don't think that for an incredibly old fart I'm totally behind the power curve. I really believe that the essentials of human relationships remain the same.

Every managerial act must be seen as an unequivocal support for urgency in pursuit of constant testing, change, and improvement.

The dumbest mistake is viewing design as something you do at the end of the process to 'tidy up' the mess, as opposed to understanding it's a 'day one' issue and part of everything.

Screw-ups are the mark of excellence.

Integrity may be about little things as much or more than big ones.

Bold botches are to be cherished.