Winston Churchill said that appetite was the most important thing about education. Leadership guru Warren Bennis says he wants to be remembered as 'curious to the end.' David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity 'about every subject under the sun.'

We must reject all notions of 'reform' that serve up more of the same: more testing, more 'standards', more uniformity, more conformity, more bureaucracy.

The trouble with much of the advice business gets today about the need to be more vigorously creative is that its advocates often fail to distinguish between creativity and innovation. Creativity is thinking up new things. Innovation is doing new things... The shortage is of innovators.

Obviously, despite hard work and heroic efforts, many dreams don't come true. But if we don't dare to dream and then throw muscle, heart, and soul into making the dream come true, then WoW Projects-and all of the emotional, intellectual, spiritual, and financial riches that they bring will surely NOT be our lot in life!

A while back, I came across a line attributed to IBM founder Thomas Watson. If you want to achieve excellence, he said, you can get there today. As of this second, quit doing less-than-excellent work.

I urge you to set a tough, quantitative target for adding "differentiators" as I call them, to every service you provide.

Many flagship state universities have wonderful digital libraries that are accessed by people around the world. In future, if not current, budget crises, trustees, board members, and administrators may wonder why these state institutions - with an articulated primary clientele of students, faculty, and staff members and a secondary clientele of all citizens of the state - should be spending resources on a digital library that is used by many people beyond the primary and secondary service populations.