Develop a respect and reverence for the principle of variation: the idea that the message ain't in the mean, the mode or the median - it's in the differences that occur throughout a population.
Tom PetersCost does not equal value... and low cost parts decrease brand equity for a very long time.
Tom PetersI don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens.
Tom Peters