Now it is much faster and cheaper to bring thedocument to the user, rather than ask the user to come to the document or collection.

We're going to see leadership emerge as the most important element of business - the attribute that is highest in demand and shortest in supply.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

Community. A friend started a real estate brokerage a few years ago. By the time she'd added her second employee, she was a pillar of her 35,000-person community. No rule says that only the local banker or car dealer can organize the program to raise supplemental funds for the public library or send the high school band on a well-earned special trip. Participating in community affairs, with time more than dollars, is good business from day one. It gets your name around, adds to your distinctiveness, and, best of all, makes you an attractive employer (which is the key to sustained success).

It boils down to studenthood-in-perpetuity / curiosity-in-perpetuity / applied fanatic restlessness. That is, a belief that life is ONE BIG LEARNING EXPERIENCE. Something mysterious happens to a curious, fully engaged mind - and it happens as often as not, subconsciously. Strange little sparks are set off, connections made, insights triggered. The results: an exponentially increased ability to tune up / reinvent / WOW-ize today's project at work.

Leaders trust their guts. "Intuition" is one of those good words that has gotten a bad rap. For some reason, intuition has become a "soft" notion. Garbage! Intuition is the new physics. It's an Einsteinian, seven-sense, practical way to make tough decisions. Bottom line, circa 2001 to 2010: The crazier the times are, the more important it is for leaders to develop and to trust their intuition.

Who comes first? Don't be silly, says King Hal; it's employees. That is - and this dear Watson, is elementary - if you genuinely want to put customers first, you must put employees more first.