There's nobody in the world that wouldn't change places with the Americans. The economy is phenomenally large, the entrepreneurial class is very alive and very well, the universities, despite budget problems, still turn out something like 90 percent of the refereed academic and technical articles in the world. There's a lot on everybody's agenda.

Leaders do stuff that matters.

Start by identifying the qualities or characteristics that make you distinctive from your competitors - or your colleagues. What have you done lately - this week - to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?

We are no doubt in the Great Age of the Brand.

I think economics, content, and the ability to interact with content in new and different ways are what will drive the adoption of e-books.

Community. A friend started a real estate brokerage a few years ago. By the time she'd added her second employee, she was a pillar of her 35,000-person community. No rule says that only the local banker or car dealer can organize the program to raise supplemental funds for the public library or send the high school band on a well-earned special trip. Participating in community affairs, with time more than dollars, is good business from day one. It gets your name around, adds to your distinctiveness, and, best of all, makes you an attractive employer (which is the key to sustained success).

They say plan it. I say do it.