My real bottom-line hypothesis is that nobody has a sweet clue what theyโre doing. Therefore you better be trying stuff at an insanely rapid pace. You want to be screwing around with nearly everything. Relentless experimentation was probably important in the 1970s-now itโs do or die.
Tom PetersMomentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
Tom PetersAll white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.
Tom PetersBusiness isn't some disembodied bloodless enterprise. Profit is fine - a sign that the customer honors the value of what we do. But "enterprise" ( a lovely word ) is about heart. About beauty. It's about art. About people throwing themselves on the line. It's about passion and the selfless pursuit of an ideal.
Tom Peters