Unless you walk out into the unknown, the odds of making a profound difference in your life are pretty low.

Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.

Usage tends to be global, while funding tends tobe local. When we allow it to happen, usage of a digital library is remarkably diverse and widespread.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Are you placing enough interesting, freakish, long shot, weirdo bets?

Execution Excellence! (Show up on time! Leave last!)

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.