...high end does not necessarily equal high price. It's a matter of attitude.

Quite simply, no matter how hard you try, no matter how "open" you are, you'll end up surrounded by "yes people." It's hard not to believe people who are repeating your own ideas. Resist the temptation.

The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.

The dumbest mistake is viewing design as something you do at the end of the process to 'tidy up' the mess, as opposed to understanding it's a 'day one' issue and part of everything.

Cost does not equal value... and low cost parts decrease brand equity for a very long time.

Statistically and emotionally, I believe that the way I can be of help to society is by doing what I know and what I've been good at.

OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.