Leaders do stuff that matters.
Excellence comes from human beings doing things of value that customers find memorable.
I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal.
Entrepreneurs have no memories. They take on the world with a completely fresh view.
Perception is all there is. If the customer think he's right, he's right.
Collections of books and other documents, either printed or electronic, are a form of congregation.