Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!

Quite simply, no matter how hard you try, no matter how "open" you are, you'll end up surrounded by "yes people." It's hard not to believe people who are repeating your own ideas. Resist the temptation.

Ultimately, I think that the growth and sustainability of the e-book movement depends on authors and end-users (readers).

The drive for control, or the perception thereof, is truly the strongest force in human nature.

Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.

Hire attitude train skills.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.