Do it, fix it, try it.

Portability of lots of information should not be underestimated.

The principal reason, invariably, most "successful" giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact, the worse things get, typically, the more they dig in their heels and defend yesterday's turf.

The race will go to the curious, the slightly mad, and those with an un-satiated passion for learning and dare-deviltry.

Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework.

But there's no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.

The company's most urgent task is to learn to welcome, beg for, demand - innovation from everyone.