Do it, fix it, try it.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Excellence is not an aspiration. Excellence is what you do in the next five minutes.

Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.

You can't think your way out of a box; you've got to act.

Business book writing for me is when some set of ideas gets stuck in my mind, I write a book about it. I haven't got a theory and I haven't got a framework.

I don't want the 35-year-olds in my audience to think of me as as 'pops' giving the kind of advice that only 65-year-olds can understand.