The winners stun us not by their cleverness, but by the fact that every tiny aspect of the business is just a touch better than the norm.
Tom PetersThink about the market, think about the design, and think about who is going to design for that market. Hit the mark.
Tom PetersDot the i's, cross the t's, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
Tom Peters