Dot the i's, cross the t's, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.

Design is so critical it should be on the agenda of every meeting in every single department.

The thing that keeps a business ahead of the competition is excellence in execution.

Leaders don't create followers, they create more leaders.

It's not enough to be close to the customer. You've got to be glued to the customer.

Give a lot, expect a lot, and if you don't get it, prune.

And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you're consistent, you're vulnerable to attack. Yes, it's a paradox. Now deal with it!