Some people have argued that listening to a work of literature does not really promote literacy in the same way that reading does. Having tried this for several months, however, I can report from the trenches that, for me, immersive listening is as intellectually challenging, stimulating, and rewarding as immersive reading.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Hire attitude train skills.

Are Your Customers saying WOW?

Good managers have a bias for action.

I find digital content much easier and more rewarding to interact with on screen than printed on paper.

Train everyone lavishly. You can't overspend on training.