Just figure out what your personal values are then just make those the corporate values.
The brand is just a lagging indicator of a company's culture.
You've gotta love the game. To become really good, you need to live it and sleep it.
Things are never as bad or as good as they seem.
If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.