Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
What’s the best way to build a brand for the long term? In a word: culture.
The best businesses are really ones that can combine passion, profits, and purpose.
Learn by doing. Theory is nice, but nothing replaces actual experience.
The brand is just a lagging indicator of a company's culture.
Zappos is a customer service company that just happens to sell shoes.