Your brand is your culture.
Zappos is a customer service company that just happens to sell shoes.
A great brand is a story that never stops unfolding.
Don't play games that you don't understand, even if you see lots of other people making money from them.
Envision, create, and believe in your own universe, and the universe will form around you.
To never forget that the most important thing in life is the quality of life we lead.