A lot of people realize "I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that."

Get the culture right, and everything else just falls into place.

Most innovation comes from outside your industry applied to your own

Chase the vision, not the money, the money will end up following you.

If there are too many competitors, even if you're the best it's a lot harder to win.

A great brand is a story that never stops unfolding.

Your brand is your culture.