I made a list of the happiest periods of my life & I realized that none of them involve money.
I'd rather spend money on things that improve the customer experience than on marketing.
A great brand is a story that never stops unfolding.
Inspire other communities and cities to reinvent themselves.
We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.