Zappos is a customer service company that just happens to sell shoes.

I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones.

There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.

Without conscious and deliberate effort, inertia always wins

Most companies are very quick to hire and slow to fire, when really it should be the other way around.

It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

Whatever you are thinking, think bigger.