To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something thatโs above and beyond whatโs expected. And whatever you do must have an emotional impact on the receiver.
Tony HsiehWe decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
Tony HsiehA lot of people realize "I don't have to work in this job that I'm miserable at every year, or every day, and I don't have to live in, for example, New York City where it's super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that."
Tony Hsieh